BayHawks Partners

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The Power of Partnerships

BayHawks Partnerships offer Erie businesses and organizations unique marketing and customer engagement opportunities to create authentic connections with your audience and drive business results.

BayHawks Partnerships


More Than a Sign

The BayHawks help create an authentic connection with your target customers and the Erie community. By serving as a trusted partner, the BayHawks can enhance your organization’s marketing, business development, and community outreach efforts.

Engage with BayHawks Fans


Why Sports Marketing?

It’s more than attaching a name to a team or a stadium. Sports marketing and sponsorship’s have become a connection between the team, the sponsor, and the passionate fan. Working with teams in the NBA and the NBA Development League provide a unique opportunity to connect to your target customer.



NBA D-League fans are 200% more likely to notice advertising than the general population


NBA D-League fans are 86% more likely to buy products from companies that sponsor sports teams


D-League Fans are 160% more likely to purchase products seen advertised on social sharing/ networking websites

Source: Experian Simmons, NBA Development League Fan Attitudes, 2014


A Minor League with National Presence

The BayHawks, a member of the NBA G League, leverage the national and global presence of the National Basketball Association (NBA) to extend it’s reach beyond the Erie Market.


10MM + G League Fans

The NBA G League boasts a large, but growing fan base, with over 10 million League fans and nearly 1.4 Million followers through Facebook, Instagram and Twitter.


The Starting Five Partner Approach

We take a holistic, customized approach to best serve your organization and the community. From helping foster business relationships and providing unique engagement opportunities, to helping create a positive presence in the community, we are focused on creating value.

Solutions to Connect & Amplify

Unique Assets for Any Campaign

  • Appearances (Players, Coaches, Alumni, Mascots, Dance Team, etc.)
  • In-Game Promotions and Features
  • Branded Concourse Exhibits and Displays
  • Corporate Hospitality & VIP Experiences (Suites and Tickets)
  • In-Arena Branded Signage including dynamic LED inside of Erie Insurance Arena
  • Naming Rights (Clubs, Concourses, and other Branding Spaces)
  • Product Placement and Sampling
  • Team Digital and Print Media Exposure


What Others are Saying


“This sponsorship has provided great benefit to our organization. Each year the bring new and exciting sponsorship opportunities to the table and in turn they are always willing to be creative and listen to our needs to develop new strategies!”-UPMC Health Plan

View BayHawks Partner Newsletters:

June Partner Newsletter  |  November Partner Newsletter

Want to Learn More?

Contact Us to learn more about BayHawks Partnership Opportunities

Request more information from the BayHawks

Or Contact Mike Uden at 814-790-5600 or mike.uden@nbaerie.com